Virtual Book Tours – Now Add Video to the Party!

As a publicist for authors, both self-published and those with publishers I have found that a Virtual Book Tour is an incredible tool for launching a new book. They can even be used for re-launching an older book that may not have gotten the attention it deserved when first released.

I often participate in the Virtual Tours I help arrange because it’s fun. On Monday, October 13 I am posting for a Virtual Book Tour, but using video as my post for author Saylor Storm’s Virtual Book Tour. I interviewed Saylor at HD Broadcast AZ studios. We talked about her book, her writing style and whatever came to mind. It’s a way to get more eyes on your tour as video is more appealing in today’s market.

Sue's Seduction Virtual Book Tour

Sue’s Seduction Virtual Book Tour

A good guide for Book Blog Tours is clearly defined in Dana Lynn Smith’s book, VIRTUAL BOOK TOUR MAGIC. And, guess how Smith kicked off her book on blog tours? You got it, with a virtual book tour! Her first blog post with Savvy Authors was a good recap of what to do in a blog tour, how it works and what to expect. Although Smith wrote and launched her book in 2011, the steps are the same. In her book, Smith started with this explanation:

You’ve probably heard that virtual book tours are a great way to promote books, but did you know that there are several different ways to showcase authors and their books through a virtual tour?

Virtual book tours can include book reviews, guest posts on blogs, interviews on podcasts or radio shows, social network events, contests, book giveaways, and more. These tours are sometimes called book blog tours or virtual author tours, or abbreviated as VBT.

You can read her entire post here.

I predict that video is going to be a new direction for Virtual Book Tours. Please come back to The DM Zone and watch a different way of participating in a Virtual Book Tour! See if you agree. Leave your comments. I would love to hear your opinions.



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Filed under Digital Marketing, public relations, Uncategorized

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