Category Archives: Twitter

I Love Lists! Especially When They Work …

I do love lists! I make one each evening for my next day’s tasks. I use them for shopping, for errand and just about everything in between. So, when I found the list in the article Social Media Daily To-Do List: 10 Essential Tasks by Digital Marketing Consultant Saman Kouretchinan, it struck a chord. It really works for me. This post is over a year old, but that doesn’t really matter, the advice is solid.

I LOVE lists!

I LOVE lists!


We all know how much time Social Media takes from our daily schedule and if you’re like me you put it off. Saman explains that Social Media is not like a website that can stay static … well duh, but the problem for me seems to be getting the whole thing organized enough that posting to your sites doesn’t take over your entire life.

Enter Saman Kouretchian’s list. Three of the 10 points that I NEVER miss daily are pretty basic:

  • Sign In
  • Post fresh content
  • Reach out to three new contacts

The 10 tips are basic and easy to add to your daily routine. And, they do save time. Read the entire article here.

I have used these “10 Essential Tasks” combined with other my other PR strategies for several my PR clients with great success as well. Recently, I took one new client that had less than 30 Twitter followers, not much FB activity and almost non-existent website visits. Using the Saman’s list for two weeks, and an hour each day from my staff, we boosted Twitter to over 500 followers (real not purchased!). We also increased Facebook followers and likes by triple and website page visits went through the roof.

As I said, I love lists. And this one really, really works! Thanks Saman!



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Filed under Digital Marketing, PR, public relations, social media, social networking, Twitter, website

Twitter Do’s and Don’ts … or the Exception to the Rules

I am often asked by my clients what my objectives are regarding my Twitter posts. Why? Because, not only do I have a widely varied collection of followers, I often promote many different topics. The main focus for my Tweets is to reach media with a story … usually about one of my clients. Therefore I don’t worry if I have less followers than the number of tweeters I follow. However, Twitter etiquette is still just as important, and maybe even more so, than if I was tweeting for my own promotion and or views.Twitter Bird

I agree with Social Media Strategist, Kevin Allen that rule number one and most important thing whether you’re tweeting to a reporter, news network or just putting your thoughts out into ‘Twitterland,” is to provide value for your followers. Allen lists this as the very first of his “Ten Essentials of Twitter Etiquette”

Actually, Allen’s article is a very succinct list of what to do and not do while posting to Twitter.

“Whether tweeting as yourself or from a brand account, there are certain guidelines—let’s call them rules of the road—by which we all must abide. When people don’t follow proper Twitter etiquette, we all cringe, it’s awkward, everyone feels deflated, and you just look unenlightened.”

Read the whole article here.

The only ‘rule’ on the list that I disagree is about Re-Tweeting. Sometimes, I do manually RT. Horrors! … At least according to Allen. My reasoning is because I like to add my own comments or suggestions to the Tweet that I am taking the time to share with my followers. And, I haven’t figured out how to do that without manually ReTweeting. Oh, I understand that according to the many Twitter experts, the Tweet gets more coverage if I use the auto RT provided, but there are instances that it feels too impersonal. I like letting my followers exactly what made me Re-Tweet that particular Tweet.

Which brings us back to Rules, Etiquette or Do’s and Don’ts … there are exceptions to them!

Join in the conversation and follow me on Twitter @DMCollins or visit my Internet TV program at The DM Zone Thanks!

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Filed under public relations, social media, Twitter, Uncategorized

The DM Zone Blog – Golf Anyone?

This guy knows real grass!

This guy knows real grass!

Blogging only about using Social Media, new trends, how to’s and such has become more of a chore than a pleasure. As I tell my clients, blogging is like a journal that you share with the public. It should flow from your thoughts and activities, be they about your company, your career or your life in general. And, hopefully fun to write in the process!

I have changed my blog, The DM Zone, to mirror and relate more to The DM Zone my Internet TV station and will now cover anything that feels right to share.

Besides working in Public Relations, I am lucky that I get to interview famous, nearly famous and want-to-be famous folks. I have the best time doing this. And, I have a gift helping make those individuals not feeling all that comfortable in front of a camera, feel like they are just having a conversation with me, sans the camera.

My videos are produced by HD Broadcast AZ video studios located in Scottsdale, Arizona. The team over there do an excellent job of editing.

These videos have been shared and have been viewed by more than 250,000 times. I know, surprises the heck out of me too!

At a recent golfing event taking place in Peoria, Arizona, I met a group of young women visiting us to play golf. Held at the Westbrook Village Golf Club, the NCAA Division I Women’s Spring Invitational included 14 teams, mostly from the “flyover states” that currently are covered in snow. The teams come to Arizona to play on the first grass of the season. They practice back home in garages or special practice indoor facilities … but no real grass.

Watch these NCAA Division 1 Women’s Golf Tournament interviews.

The event wasn’t covered by local media, and I found that a shame. But the event was well run, all by volunteers, and was great fun for everyone involved.

If you enjoyed the interviews, give me a holler on Twitter – @DMCollins – Thanks!

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Filed under Golf, Hollywood, NCAA Divison I, PR, public relations, social media, social networking, Twitter, Videos