Category Archives: website

A Fish Story … Filmmaker and Author Roger Seiler’s “Master of Alaska”

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Blog Tour Stop Number Five:   THE DM ZONE

Interview on The DM Zone shares the tale of his family and growing up in Alaska,             the beautiful 49th State 

My website, not linked to this blog, is where I post videos of  The DM Zone.  On the Internet TV show, I get to interview creative and talented folks from all different genres and walks-of-life. I have interviewed politicians, musicians, artists, actors and yes … authors. Today as part of Roger’s Seiler Blog Tour for MASTER OF ALASKA, I visited with him at his home in Nyack, New York for the story of how he came to grow up in Alaska.


Watch the video interview. It is an informative, interesting and funny tale of Roger’s youth, his family, flying float planes, and fishing.  (Roger Seiler, Above)

Now the author has written a historical novel about Alexander Baranov, the first governor of Alaska who was sent from the Catherine the Great, Czarina of Russia at the time of George Washington. Rather than being a dry history lesson, Seiler has formed an exciting and page-turning tale of the early days of what is now the state of Alaska.

This is the true saga of Alaska’s first and greatest governor, sent to be chief manager for 5 years, but stuck there for 28.  He built a northwest Russian empire that stretched to California and Hawaii.  And were it not for Baranov, today Alaska would be Canadian instead of America’s 49th state.


Critics rave about Historical Novel by Author Roger Seiler based on historical documents

“In this gripping tale of historical fiction, a man faces a brutal landscape and forms alliances with the native tribes… An informative, exciting read that stays true to its real-life inspiration.”

– Kirkus Reviews

Author Roger Seiler is giving a signed printed copy of MASTER OF ALASKA. Also during the blog tour, the eBook is only 99 cents. The direct links are below.



About Roger Seiler, Author & Filmmaker

Award-winning filmmaker and author Roger Seiler grew up in Alaska from age three.  His love of adventure comes from both his parents. His father Edwin was a civil engineer eventually becoming an Alaskan bush pilot. His mother Josefina was born in Puerto Rico and was a writer and Alaskan sport-fishing lodge manager with the hobby of Flamenco dancing.  In his late teens, Roger was a king salmon sport fishing guide on Alaska’s Naknek River, and a commercial salmon fisherman in Bristol Bay.

He attended Deep Springs College and graduated With Honors from UCLA with a BA in Theater Arts – Film. His first film work was for UCLA’s Automotive Collision Research project, including a film for TV, “Safety on the Road,” which he wrote, produced and directed. While attending UCLA, Roger also worked with actor Karl Malden and famed director Francis Ford Coppola.

Roger currently lives in South Nyack, NY with his wife Sally. Roger is a devoted reader and supporter of libraries. In 1977 he was elected to the Board of Trustees of the Nyack Library (Carnegie funded in 1879) and has continued to serve for 40 years, 16 as Board President. Master of Alaska, a Historical Novel, is his second book and whose publisher North Face Publishing is subsidiary of Motivational Press Publishing.


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Filed under Authors, Bloggers, Blogging, Blogs, Books, Giveaway, Interview, PR, Prizes, public relations, social media, social networking, Uncategorized, Video, website

Author Video Promotion Works aka 50 Shades of Grapes

Author Saylor Storm wanted to describe her writing style and content. I suggested a video that we could add to her website. The video would be about a minute long, short and concise. But, that’s where my input ended. Saylor came up with a story, to be told visually while she spoke of her writing. Her idea was to entice the viewer to learn more about her and her books.

“I had this idea that I would be casually talking about my books, while the viewer would get an entirely different thought and story from what was being portrayed on the screen.”

Together with HD Broadcast AZ studios and Millennial spokesperson Harry Danilevics, we were able to make Saylor Storm’s vision a reality. And, I think it really works.


Today is Day 11 of Saylor’s Virtual Book Tour promoting the launch of book 2 of Sue’s Journey Trilogy: Sue’s Rapture. The tour is focused on book 1, Sue’s Seduction so that the reader would understand the story from the beginning. Both books are currently only 99c during the tour.Pageflex Persona [document: PRS0000026_00017]

There is also a raffle that readers can win a copy of both books. Visit Saylor Storm’s website for all the details, and links.!


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Filed under Authors, Bloggers, PR, public relations, social media, Uncategorized, Video, Videos, website

I Love Lists! Especially When They Work …

I do love lists! I make one each evening for my next day’s tasks. I use them for shopping, for errand and just about everything in between. So, when I found the list in the article Social Media Daily To-Do List: 10 Essential Tasks by Digital Marketing Consultant Saman Kouretchinan, it struck a chord. It really works for me. This post is over a year old, but that doesn’t really matter, the advice is solid.

I LOVE lists!

I LOVE lists!


We all know how much time Social Media takes from our daily schedule and if you’re like me you put it off. Saman explains that Social Media is not like a website that can stay static … well duh, but the problem for me seems to be getting the whole thing organized enough that posting to your sites doesn’t take over your entire life.

Enter Saman Kouretchian’s list. Three of the 10 points that I NEVER miss daily are pretty basic:

  • Sign In
  • Post fresh content
  • Reach out to three new contacts

The 10 tips are basic and easy to add to your daily routine. And, they do save time. Read the entire article here.

I have used these “10 Essential Tasks” combined with other my other PR strategies for several my PR clients with great success as well. Recently, I took one new client that had less than 30 Twitter followers, not much FB activity and almost non-existent website visits. Using the Saman’s list for two weeks, and an hour each day from my staff, we boosted Twitter to over 500 followers (real not purchased!). We also increased Facebook followers and likes by triple and website page visits went through the roof.

As I said, I love lists. And this one really, really works! Thanks Saman!


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Social Media Releases – The Basic “How To” is Not So Basic

With Social Media (notice the caps) being paramount as a way in getting your story told, you may freeze before you start. “How,” you say, “do I create a Social Media Release … and what the heck is one anyway.”

A traditional media release or press release should always be first and foremost NEWSWORTHY. This doesn’t change for a Social Media Release. What is different is that your release must also offer the journalist, reporter or blogger something that can expanded upon or perhaps used by them as a reference for another report, article or story of their own.

What is the definition of a Social Media Release? Social media guru and principle of Future-Works, Brian Solis wrote in 2008 the definitive guide to social media releases and his definition still stands true:

“A social media release should contain everything necessary to share and discover a story in a way that is complementary to your original intent; but, the difference is, how they find it and the tools they use to share and broadcast. Social media is one big extension to the web, except it promotes voices, along with content, in a way that focuses on people and their social networks.”

As Lou Dubois  states in his article on How to Write a Social Media Press Release that it is even more important that you make it easy to share.

“The quicker, easier and more creatively you can get your point or message across, the more likely it is to be picked up, shared, re-tweeted, or more.”

 Dubois also mentions the importance of keywords so that the Search Engine Optimization (SEO) are effectively used. I will add that tags are also very important part of a Social Media Release and should be included as part of your release.

The steps to creating a Social Media Release begin with what goes into a standard Media/Press Release. A really good template is available at the Media College site. Remember that a Social Media Release is more targeted. And, you must provide more facts and additional information including photos and video for the journalist, reporter, or blogger to reuse as their own on the subject.

Dubios does an excellent job bringing together expert advice from various sources as to what goes into a Social Media Press Release including what mistakes to avoid when writing one.  (read full article here)

But I feel the most important comment in Dubois’ article was on distribution of a Social Media Release and how it differs from a traditional media/press release. That advice was given by Sarah Skerik, vice president of social media at PRNewswire, a paid press release distribution service.

“Social media releases can be effective but it’s a good idea to put content into networks, where people are looking for it. But something that people don’t really realize is that social media releases can’t be distributed. They can be spidered by search engines, and shared – but they can’t be pushed by wire services. Many multimedia-type releases just sit on the vendor site. If there’s no real distribution, it’s best to have this sort of great content pulling traffic to your own website.”

It is what we do for our clients at DM Productions … post all Social Media Releases to a client’s website, link it to our website, both our Facebook and theirs, and the same with Twitter in order to engage the largest potential targeted audience. Today that audience can include the traditional journalist, reporter, blogger or even your consumer. But, bottomline you still need to get your story told so tell it.

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DM Productions Sets Up an Online Press Room for PR Clients

Helping journalist find all the resources they need is not easy … even in this world of technology.  By having an online press room for each of our clients, we are offering HD video, high resolution images, PDF files for download which could be financial reports or white papers, and more resources that make for dynamic press releases.

Here is the link for the Online Press Room for master artist Ed Copley.  SEO through keywords is also a plus to add search engine marketing to our client’s visibility.  RSS feed is also enabled.

Master Artist Ed Copley's masterpiece 'Innocence'

Artist Ed Copley – The Genius Is In The Genes

Modern Day Old Master Brings Global Attention to Scottsdale Art Walk in One Man Exhibition

On Thursday, April 7, the Mainview Gallery in Scottsdale, Arizona hosts the one-man exhibition of Ed Copley, the great, great, great grandson of John Singleton Copley (Colonial America’s foremost portrait painter). Copley developed his considerable artistic skills as a commercial illustrator, a restoration expert, and a master artist whose work is collected by museums and prominent private collectors worldwide. “More Than a Handful,” included in the exhibit, is a piece using copper as a canvas like works by Rembrandt, DaVinci and Renoir.

(Scottsdale, AZ – April 4, 2011)  – The Scottsdale Art Walk features a very special artist for its April 7 First Thursday event – Ed Copley, a Master artist whose work is collected around the globe is holding court in Scottsdale this week. But the genes of artistic genius that make Ed Copley ( one of world’s finest painters are more than just heredity.  Copley is known as a modern-day old master when it comes to art because he paints with an ‘old master’ technique – mixing his own paints, adding glazes, stretching his own canvas and even carving a frame for that special masterpiece.  And for the artistic genes, John Singleton Copley ( was the greatest American painter of the 18th century.  His great, great, great grandson Ed Copley is following in those footsteps in the 21st century.

A one-man exhibition held at the Mainview Gallery (  at 7137 E. Main Street in Scottsdale opens on Thursday, April 7. Opening night includes an artist reception from 7 p.m. to 9 p.m. allowing collectors and fans to meet the artist personally.

Copley’s work will be exhibited for one month.  Copley notes that longevity is the test of the legacy of an artist.

“Look around at the great museums and see what stands the test of time. It is classical art, which is something that people can relate to and understand,” explains Copley.  “It is a responsibility if you are going to execute quality paintings. It requires a lot of study, work and sensitivity. Every artist must try to accomplish his or her highest level of excellence.”


Filed under PR, public relations, road trip, social media, social networking, Uncategorized, Video, website, website development

Just When You Finally Learn Something … It Gets Changed

WordPress is changing the theme I have used since I began blogging. I don’t like spending time re-doing items that as far as I could see didn’t need re-doing. Now I have to check to make sure my blog looks the way I want.

After reading a lot of the comments on the switch from PressRow to Pilcrow, I am not alone in my assessment that this is a hassle. We humans don’t like change and it has to be really important and a huge improvement to make it worthwhile. It doesn’t seem like this is true for the Pilcrow theme.

The real reason for the switch seems to be an issue of control by the first designer of PressRow. What I have been seeing is an issue with video posting with Pilcrow. Now I am concerned. Videos are a big part of our Facebook and our website, DMProductions LLC.

I am working on using vidoes on my blog, so I will let you know the outcome of using the “new and improved” theme Pilcrow.

OK. This blog was never posted, but I still feel it has a lot of value. So here is a quick update: I added a video to my last blog on our road trip, and it was easier because of the new widgets that have been added. So I guess change is not a four-letter word and I should not grumble before I try new things.

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Why Websites are Important to Your Association: Welcome American Society of Traditional Artists [ASTA] Website!

Websites are a necessary tool for businesses today whether a small business, large corporation or even a group association.  Non-profits and Group Associations find that if their website is accessible through an internet search such as Google, Bing, or Yahoo, then their membership grows.  And most importantly, those members benefit from their membership in the society through more notoriety and exposure.

A website should be easy to navigate, state your main points or issues  and answer questions for those seeking information about your product, service or members. But it needs to be enjoyable for those visiting the site as well as easy on the eyes. Too many bells and whistles that detract from your message is never a good thing. Just because it is the latest geek tool, doesn’t always make it a good marketing option.

Fine Art by ASTA member Don Clapper

Fine Art by ASTA member Don Clapper

Our firm recently developed a new site for American Society of Traditional Artists (ASTA) an exciting membership representing some of the leading world-class artists in realism based in the United States. The new website, done by the

DM Productions LLC web design team is full of information on this incredible association.  It features full Flash animation, social networking connections, easy navigation and a number of other dynamic web elements. 

Take a peek:

Welcome to the American Society of Traditional Artists [ASTA] Website!

DM Productions has been creating websites for large public companies to small one-person businesses for the past 18 years. If you are curious about what our web design team does or about how we might assist you in your web development, send an email to my partner,

As a boutique PR and Marketing firm, we are proud of the services our company is able to provide for our clients.


Filed under PR, Uncategorized, website, website development