Tag Archives: book marketing

I Love Lists! Especially When They Work …

I do love lists! I make one each evening for my next day’s tasks. I use them for shopping, for errand and just about everything in between. So, when I found the list in the article Social Media Daily To-Do List: 10 Essential Tasks by Digital Marketing Consultant Saman Kouretchinan, it struck a chord. It really works for me. This post is over a year old, but that doesn’t really matter, the advice is solid.

I LOVE lists!

I LOVE lists!

 

We all know how much time Social Media takes from our daily schedule and if you’re like me you put it off. Saman explains that Social Media is not like a website that can stay static … well duh, but the problem for me seems to be getting the whole thing organized enough that posting to your sites doesn’t take over your entire life.

Enter Saman Kouretchian’s list. Three of the 10 points that I NEVER miss daily are pretty basic:

  • Sign In
  • Post fresh content
  • Reach out to three new contacts

The 10 tips are basic and easy to add to your daily routine. And, they do save time. Read the entire article here.

I have used these “10 Essential Tasks” combined with other my other PR strategies for several my PR clients with great success as well. Recently, I took one new client that had less than 30 Twitter followers, not much FB activity and almost non-existent website visits. Using the Saman’s list for two weeks, and an hour each day from my staff, we boosted Twitter to over 500 followers (real not purchased!). We also increased Facebook followers and likes by triple and website page visits went through the roof.

As I said, I love lists. And this one really, really works! Thanks Saman!

 

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Filed under Digital Marketing, PR, public relations, social media, social networking, Twitter, website

Virtual Book Tour, Twitter, Facebook, Video and More … The Ways of Marketing Your Book!

New Adult Paranormal Romance Author
Lynn Rush

Today I am spending time with New Adult Paranormal Romance author Lynn Rush on her Awaited worldwide blog tour. As part of the tour, Lynn is providing a free copy of her short story, Prelude to Darkness. Follow the link for your FREE copy of the prequel to the Wasteland Trilogy. http://lynnrush.com/lynn-rush-downloads/

Lynn has been writing for more than five years and has an impressive 25 titles to her credit. Six are currently under contract with publisher Crescent Moon Press based in New York. As the way of today’s publishing scene, marketing of a book falls mainly on the author, or in this case Lynn Rush’s team she has assembled to assist her. But, from day one, Lynn has understood the importance of Social Media in getting the word out about her books.

Lynn, thanks for spending time with me and sharing some of your experiences in Social Media book marketing. From the start you have used social media and the internet as a whole to assist you with the process of becoming a published author.

Can you share with us how you have used each of the social media genres for marketing?

Let’s begin with Twitter – I love ‘chatting it up’ with people about everything, not just writing and selling my book. For me, marketing is a secondary thing when it comes to social media. I want to meet people … Learn about their lives … What they do for fun. I love talking exercise, movies, music in addition to writing and books. Sure, I’ve been able to reach more readers through Twitter, which is a nice side-thing, but my main drive is hanging out with people who have common interests so we can visit. I love how fast-paced Twitter is! Only get a few characters to talk, so things keep moving for sure!

Now how is Facebook letting you get the word out on your books? – I’m able to do little giveaways and contests … that’s always fun. It helps spread the word about my projects. But like Twitter, I just love interacting with people. Facebook allows you a little more in-depth because you have more than 140 characters—and you can even converse in the little chat box and a chat room. That’s a cool feature I like.

How are you using your Website to keep in touch with your fan base? I post the latest news such as contests, author appearances, and new release information on the front page. It’s the blog that I get to be more interactive with people as far as sharing parts of my life and learn about my fans’ lives as well!! I also have a newsletter, ‘See you in the Paranormal’ offering fans goodies for following me.

And of course, Blogs … including the blog tours you have participated. Blogs **le sigh** I love blogging. As a reader, I’ve always wanted to know more about the authors and their lives. I mean, not in a stalker-type way, but just things about their “normal” lives. So, with blogging, I’m able to do that for my readers. Let them into my life a little bit since I can’t be traveling all over the world to meet them in person. I love to share pictures, chat music, movies, in addition to what’s happening in the publishing journey I’m on.

Which have you found most useful in this process? Twitter has been the most interactive lately. It started out with blogging, and then the interaction shifted to Facebook and Twitter. But I see Pinterest sneaking up there, too.

What did you feel could have been used better? Probably Twitter. I’m not that interesting, so I don’t have much to post in 140 characters or less.  **LOL** But it is fun chatting up with people and getting a peek into their daily lives.

What have you discovered that was a total surprise in using the social media for your book journey? Tribes! Yep. One day I was asked the question, “How’d you build your Tribe?” My reply was, “Oh, I have a TRIBE? Cool!”  Honest, I was so clueless early on. Now I’m just a little less clueless **LOL** I’m known as a positive spot on the internet. My posts, whether they’re Facebook, Twitter, Blogging … are positive and encouraging. Turns out people have gravitated toward that force. I’m happy to be that for people. Smiles are contagious, so I like to spread them around, because as ELF says, “Smiling’s my favorite.”

You and I covered some of these topics in our interview at the Changing Hands Bookstore after your book signing event with Alan Dean Foster this week. Let’s invite folks to listen in on our conversation … (Insert Video)

Don’t forget, as part of Lynn’s Virtual Tour, Lynn is providing a free copy of her short story, Prelude to Darkness. Follow the link for your FREE copy of the prequel to the Wasteland Trilogy. http://lynnrush.com/lynn-rush-downloads/

And, because The DM Zone believes the best way of introducing readers to new authors is to let them read, below is an excerpt of Awaited. Enjoy!

 Awaited is the sequel to Wasteland

~~EXCERPT~~

My feet finally found the water’s floor. I tugged the female from Durk’s grasp and hoisted her up into my arms.

The water had washed away the crimson stains, but left her lips thin and blue. Durk pressed his fingers to her neck. “No pulse.”

“Go. Find wood dry enough to burn. We need fire. I’ll start CPR.”

He bolted to his feet and darted away. I settled her on the damp foliage covered floor and ripped her buttoned blouse apart. I rested my ear to her chest. Nothing. Cheek to her mouth. Nothing.

I clamped my hands together and started counting out compressions. “Please. You can’t die. I just found you.”

Her chest caved beneath my weight with each push I offered to start her heart. Pumping it for her. She looked so cold. So small. So fragile. Darkness tainted her lips. I imagined they’d be full and bright red like in my dreams. Her glowing skin was now dull and lifeless.

Please. Michael.

There must have been a reason for me to be on this plane. This time. This date. This instance. Not to let me find someone I’d dreamt about, then to lose her.

I pinched her nose. With my other hand I cradled her neck and opened her mouth to mine. My lips formed a seal around hers, and I blew. Her chest raised. One more breath.

I turned my head, listening. Nothing.

I repeated it for another cycle. Durk returned holding an armful of branches. He ripped open his pack and pulled out a bag.

“Zip lock?”

“Jessica made an appearance at my room while packing.” He held it up. “I thought she’d lost her mind. Matches, magazine, and tiny foil blanket.”

“You didn’t say anything.”

“Told me not to.”

Durk went to work on the fire as I finished the second round of compressions. I leaned down to breathe for her again and paused an inch before contact with her lips. “Please,” I whispered and sealed her mouth with mine.

I breathed into her, then turned and drew in a gulp of air and let it flow into her. A gentle scent of sandalwood and sugar wrapped around me. Coiled me in warmth. The woman flinched beneath me.

Then coughed.

I tilted her to the side and water spewed from her mouth. A tremor rocked her little body. The crackle of a flame, and the scent of burning leaves filled the air. “There you go. Get it out.” I patted her back.

She flopped back and her eyes opened wide.

The same honey irises I’d seen a hundred times in my dreams stared at me. “Can you hear me?”

The lids hung heavy over her dilated eyes, then slid shut.

“No. No. Stay with me.” I patted her shoulder.

Durk joined me, kneeling beside her on the other side. I pressed my finger to her neck.

“She’s got to be in shock. Freezing. Get that fire going.” I peeled my shirt over my head as I stood. “Find all you can to get a small shelter formed around the fire.” I ripped at the belt securing my soggy pants to me. “I’ll warm her up.”

Wasn’t exactly how I’d dreamed I would first lay with a woman, but I’d be damned if I was going to let her die.

She was mine.

~~~~

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