Tag Archives: public relations

I Love Lists! Especially When They Work …

I do love lists! I make one each evening for my next day’s tasks. I use them for shopping, for errand and just about everything in between. So, when I found the list in the article Social Media Daily To-Do List: 10 Essential Tasks by Digital Marketing Consultant Saman Kouretchinan, it struck a chord. It really works for me. This post is over a year old, but that doesn’t really matter, the advice is solid.

I LOVE lists!

I LOVE lists!

 

We all know how much time Social Media takes from our daily schedule and if you’re like me you put it off. Saman explains that Social Media is not like a website that can stay static … well duh, but the problem for me seems to be getting the whole thing organized enough that posting to your sites doesn’t take over your entire life.

Enter Saman Kouretchian’s list. Three of the 10 points that I NEVER miss daily are pretty basic:

  • Sign In
  • Post fresh content
  • Reach out to three new contacts

The 10 tips are basic and easy to add to your daily routine. And, they do save time. Read the entire article here.

I have used these “10 Essential Tasks” combined with other my other PR strategies for several my PR clients with great success as well. Recently, I took one new client that had less than 30 Twitter followers, not much FB activity and almost non-existent website visits. Using the Saman’s list for two weeks, and an hour each day from my staff, we boosted Twitter to over 500 followers (real not purchased!). We also increased Facebook followers and likes by triple and website page visits went through the roof.

As I said, I love lists. And this one really, really works! Thanks Saman!

 

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Filed under Digital Marketing, PR, public relations, social media, social networking, Twitter, website

A Virtual Book Tour – Author’s Point-of-View

Virtual Book Tours (VBT) are not a new PR tool for launching a book, but I believe that they are an effect way for authors to reach a lot of new readers in a short period of time. My client, author Saylor Storm is launching her fifth book, but on her first VBT. So I asked her to share her thoughts on the process. This is Day Nine of Saylor’s VBT launching book 2 of the Sue Kent’s series, Sue’s Rapture. Part of the success for a VBT should involve offering a special for the bloggers that participate and for their readers. So the end of this post, you’ll find a GIVEAWAY raffleticket_-_IMAGE

and a special price for book 1, Sue’s Seduction and Sue’s Rapture. The novels follow heroine Sue Kent through a journey where a daily pill takes her from a 50-something to a 20 year old. What happens next, will surprise and definitely entertain. Enjoy!

Author Saylor Storm

Author Saylor Storm

Saylor Storm tells her side of the story:

Here we are in the middle of my first virtual book tour and I just wanted to share with you what my experience has been like so far. If you are anything like I was before the VBT began, then you had absolutely no idea what a virtual book tour involved.

My publicist, Dianemarie (DM) Collins, patiently set up interviews with different bloggers for each day of the tour. Some of the writers were simply reviewing my book, Sue’s Seduction, while others sent me interview questions and several of the authors were interviewed back by me.

In spite of being warned by DM, I was quite surprised to learn how much work was involved in putting this all together. My website was utterly unprepared for this tour which involved a raffle. Scrambling at the last minute, with the help of a very web savvy friend, the site was ready, raffle and all, at the eleventh hour.

Answering the bloggers dozens of questions has been thought provoking to say the least. Questions like, “What would you like your headstone to read?” will really make you think!

Once the quirks are worked out and all the authors are participating on schedule, the process becomes quite enjoyable and not so overwhelming. My lack of computer skills has been a definite hindrance to my speed in this process.

Now that I know what is involved and what to expect, the next blog tour will proceed much more smoothly, quickly and with less stress! (Wishful thinking!)

Be sure to register to win the giveaway for a copy of Sue’s Seduction and Sue’s Rapture.     http://jbronderbookreviews.files.wordpress.com/2014/10/dc524-sue27s2brapture.jpgPageflex Persona [document: PRS0000026_00017]

You can also purchase both books during the blog tour for only 99c each at Amazon or  Barnes & Noble.

Be sure to check back tomorrow for the next installment of the blog tour at Reader’s Review.

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Filed under Authors, Bloggers, Blogging, Blogs, Digital Marketing, social media, Uncategorized

The DM Zone Blog – Golf Anyone?

This guy knows real grass!

This guy knows real grass!

Blogging only about using Social Media, new trends, how to’s and such has become more of a chore than a pleasure. As I tell my clients, blogging is like a journal that you share with the public. It should flow from your thoughts and activities, be they about your company, your career or your life in general. And, hopefully fun to write in the process!

I have changed my blog, The DM Zone, to mirror and relate more to The DM Zone my Internet TV station and will now cover anything that feels right to share.

Besides working in Public Relations, I am lucky that I get to interview famous, nearly famous and want-to-be famous folks. I have the best time doing this. And, I have a gift helping make those individuals not feeling all that comfortable in front of a camera, feel like they are just having a conversation with me, sans the camera.

My videos are produced by HD Broadcast AZ video studios located in Scottsdale, Arizona. The team over there do an excellent job of editing.

These videos have been shared and have been viewed by more than 250,000 times. I know, surprises the heck out of me too!

At a recent golfing event taking place in Peoria, Arizona, I met a group of young women visiting us to play golf. Held at the Westbrook Village Golf Club, the NCAA Division I Women’s Spring Invitational included 14 teams, mostly from the “flyover states” that currently are covered in snow. The teams come to Arizona to play on the first grass of the season. They practice back home in garages or special practice indoor facilities … but no real grass.

Watch these NCAA Division 1 Women’s Golf Tournament interviews.

The event wasn’t covered by local media, and I found that a shame. But the event was well run, all by volunteers, and was great fun for everyone involved.

If you enjoyed the interviews, give me a holler on Twitter – @DMCollins – Thanks!

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Filed under Golf, Hollywood, NCAA Divison I, PR, public relations, social media, social networking, Twitter, Videos

Social Media … Too Much of a Good Thing?

Remember Fax blasts? OK, I may be a little older than some, but this was the main way of reaching ‘the media’ if you were a Public Relations professional. A Fax blast or broadcast was where a “carefully crafted” press release would go out to hundreds of media outlets using up paper in an obscene amount on the other end. Without any follow-up you would never know if it reached the intended recipient or not.  Some folks still use them, we no longer have a fax machine.Now, the ease to contact media professionals is many and varied: Email, Twitter, Facebook, Google, Seeks & Shouts, and more! unfortunately what this means is media is being bombarded with massive amounts of pitches and no one is listening. I had one journalist recently tell me, she had so many emails, it was too much to read them, and so she would delete them all without even reading one. Great! So much for carefully crafted messages.

I like email – more space to write my pitch – and I use the old-fashioned method of calling journalists and pitching my story. But before I send anything or phone anyone, I research my target – read the reporter’s last three articles and/or watch a week of shows on a targeted program. DVR is a wonderful thing. The major complaint from the media is that no one tries to get to know them before pitching the story idea. So I try.

This  little video by Adam Shirk SEO and PR Consultant was picked up by The Mud Rack Blog, a site for the media to vent, pick up information and generally discuss their craft. Seems Adam hit a note within the journalist community. Where I didn’t agree with Mud Rack that it was hilarious, it was interesting to watch.

Media Relations Mistakes …
Or What Not to Do With Journalists

I found the video fascinating as it was the written word turned into a video cartoon. So where the message was not new, the format was a new way of delivery. And, as a new way of saying something we all have heard before, it made one think and that is a good thing.

I like being personal so I still address my messages to the journalist by name. No. I don’t do Mail Merge. I follow-up my emails, Twitter or Facebook with a phone call. Most importantly, before I start sending anything, I complete a thorough research for my clients in order to target the proper media professional for the correct pitch that fits. If I am wrong, I apologize and move on.

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Top Ten of the Top 100 PR Tips for Media Rockstar Status

Got a post today via one of my PR newsletters that featured Sakita Holley’s top 100 Tips for becoming a Rockstar with the Media. The information is awesome and is actually 111 tips.  But, Sakita’s list was so thorough (and long) that one of the comments posted said it all “… Now how am I going to remember all of that?”

 The number one rule in PR to remember is that less is more. Media wants all of your information in ‘sound bites’, leading with ‘hooks’ and don’t forget to keep your message ‘short and concise.’ So how do you get your story across without sounding like a tweet?

‘Media training’ was mentioned twice in Sakita’s list. Good advice especially for the novice. ‘Practice’ was also mentioned more than once and I can remember from my piano teacher that indeed ‘practice makes perfect’ (or at least better). I think the other strong tip is ‘be comfortable with silence.’ So many of my clients feel that instead of letting the quiet rest for a second, they fill the air with “you knows.”

So my list of the Top Ten of the Top 100 Tips, with some editorial license and in the order of importance as I see it, is as follows:

  1. Prepare – Practice, practice, practice – List your points of information in order of importance to get them out in the interview.
  2. Never lie – Be honest and straight forward with your information.
  3. Focus – Stay on topic and don’t let the reporter distract or lead you astray.
  4. Listen – to the reporter’s questions and comments and keep eye contact with them.
  5. Assume Nothing – Including that the reporter has even read any pre-interview information about you.
  6. Respect Deadlines – Arrive on time, call back quickly once contacted by media and don’t drag on with your contact.
  7. Silence is OK – don’t let it go on for too long, but better while you gather your thoughts to keep quiet instead of “you knows”.
  8. No such thing as “off the record” – A reporter can never ignore what you’ve given them, and even if they are your friend, they’ll report it.
  9. Smile – It will help you look relaxed, and will make you feel better. Honest!
  10. Expect a final question that may allow you to conclude the interview with a recap of your message. But, cover it early to be safe.

So there you have it. If you can remember these ten items, you will be able to become that Media Rockstar you dream about!

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HD Video – A Picture is Worth a 1000 Words

The old adage of “A picture is worth a thousand words” is still a worthy one, especially when you want to tell your own story. And where a static photo is good, a video is even better … and HD-video is the best!

With the constant growth and increasing availability of broadband, websites such as YouTube, make it even easier to broadcast your message and reach audiences on both a national and international scale. 

Whether raising money or raising awareness, a well thought out video campaign can spread your message and strengthen the profile of your company or services.

Many of our clients now tell their stories with videos. Instead of a press release, it is better to have your CEO talk about where the company is headed on a video. We find an interview where our client chats with me works well rather than having to speak into the camera alone. Hard to face that blinking red light and not come down with a good case of stage fright!

A good example of using a professional in an interview is on our website. You can view samples of videos we’ve completed for clients at http://tiny.cc/LbU1x

But the great thing about video today is that you can film your own, or for a fee have a professional company assist you to script, film and edit your video. Usually price is based on a cost per finished minute of video. Well written messages can tell your story in less time than you think.

DM Productions LLC has been producing videos for our clients since 1994 when cameras were the size of a small toddler, so contact us if you like more details.

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Filed under PR, public relations, social media, social networking, Video

New to Twitter? … “I Don’t Get it!” … I do, Listen!

I heard a often repeated comment today from a someone who is new to Twitter, but has to “tweet” for her job: “I don’t get it!” She went on to add that Twitter is only marketing since she only gets tweets that say “check this out” with a URL attached. What that tells me is that she has a lot of “newbees” sending her tweets, because that’s not how you do it in a communication community. It is rude and if you were in a face-to-face situation, you would be told that is the case.

The rule of thumb is that you should tweet about yourself, business, product or whatever about every 10 to 15 tweets. In other words, only talking about yourself is boring whether in real life or on Twitter.  A conversation is suposed to be a two-way process.

Chris Brogan posted a recent blog (ChrisBrogan.com) tweeted to me by @GuyKawasaki about Twitter Etiquitte based on his and friends’ thoughts about things that shouldn’t be done.

“The thing is, it’s (Twitter) also a place where newcomers might often make some mistakes in their choices that will likely be taken in a negative manner, and will likely result in an unfollow or a block from other Twitter users. The idea to write a brief and informal twitter etiquette guide …”

Complete article http://om.ly/?DSlD

Got that? Confusing I know to new users, but the important thing to remember is that Twitter is a conversation.  You can be the loud mouth talking non-stop. Or, you can listen for a while and then join the conversation. You decide … but your mother would tell you which one you should choose, be polite!

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