Webmaster Tim Ware, owner of HyperArts Web Design gave me some sound advice. Well, he didn’t give it to me personally, it came in my Social Media Examiner email, but it was still very good advice. Tim talked about the worst mistake we bloggers make when writing our posts … ignoring SEO — Search Engine optimization.
Or if folks aren’t reading your blog … Are you really blogging? You have to improve your SEO to improve your writing.
SEO is very complicated and there are lots of folks that do SEO for a living including Tim. Honest! But Tim has some simple steps that you can do to help your SEO standing and I’ll repeat them for you here. If you are like me, you may not get to them all at once, but doing anything on this list will improve your SEO. So what have you got to lose?
Quoting Tim, for SEO improvement for your blog:
Bloggers should make sure their posts have 1) a descriptive, keyword-rich title, 2) a “permalink” natural-language and keyword-rich URL, 3) section headers that are descriptive and utilize keywords specific to each section, 4) “anchor” text (text that is hyperlinked) that contains keywords relevant to what’s being linked to, and most importantly, 5) self-hosting your blog instead of using Blogger or WordPress.com.
My “plain speak” on Tim’s list in order are
1) Remember your blog title is like a tweet and so you should make the most of it, 2) Insert links into your keyword-rich words, 3) If your blog is long enough, section headers are like your title, so see #1, 4) Use your links wisely, and make them keywords when possible, 5) Isn’t going to happen anytime soon in my world, but I digress.
One of the best tips in the rest of of the article is finding Keywords. This is important for writing media releases for Social Media as well as your blogs. Tim has the step-by-step on this in his Essentials of Blogging.
Some of the techincial information, I will never use. But I am grateful for folks such as Tim Ware. A nice guy to share some of his wealth of knowledge.
Thanks Tim!
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